Having a web design company in Melbourne today has become practically a necessity for any company that wants to modernize and keep up to date; an example of this is the 65 million who surf the internet for an average of 7 hours and 14 minutes a day. Specifically, one of the most important data is that according to the latest study carried out by AMIPCI, 64% of these people use the internet to search for information.
That is where it can represent the difference between having a website and being found, or simply find your competitors.
Nowadays, it is no longer simply enough to have a web page, but it must be done in a way that is effective and has what it takes to be useful for its visitors, which is why web design has gained a lot of importance.
Designing an efficient website starts from the moment we think about the need to have it, and for this, we set ourselves the task of putting together this list with the eight key steps to make an effective design for a website.
Take into account that the most important thing is always to be clear about what you are going to do before doing it, and that is why here are the eight steps:
Define your page’s objective: The objective of your site is the basis of the structure, and therefore, it is very important that you define it first. Some goals for a web page can be:
- Have a cover letter from your company to be able to show it to current clients.
- Have a website to attract visitors and, through a process, transform them into new customers for your business.
- An online store in which you offer your products, services or content to users directly.
- A blog or news portal which becomes an information business rather than a sales one.
- A page to attract visitors to an event.
- A combination of two or three of the previous items.
It does not matter what your objective is, but it is important to be clear from the beginning since, in this way, you will be able to design a site that is effective for your cause. However, always keep in mind that it must be scalable since it must be able to grow with your company.
- Choose the style:
It is possible that if you are at the point of creating or redesigning a website, it is because:
- You have an established business that has been around for a while, but you don’t have a website.
- You are an established business that has been around for a while, and you have an outdated or outdated website.
- You are a new business, just getting started with everything it takes to get established.
Whatever the case, it is essential that you already have a design basis for your logo and applications, as this will serve as the basis for dictating part of the style you will choose.
There are different styles on web pages, and it is always very convenient that you review several pages to get an idea of different examples that exist and which are the ones you like the most.
Some of the styles that a page can have are:
- A “One-Page” .
- “One-Page” with a starter photo carousel.
- A website with different sections.
- An online store.
- A landing site.
Once you have defined the style you like the most and the objective, you can move on to the next step.
- Create a sitemap:
Creating a site map is another of the basic steps of a web page; this is nothing more than determining which sections will be included and your page and, at the same time which subsections will exist within these. The most practical thing for this is taking a piece of paper and a pen and creating a list. Once you have the list, you can start working on what should include each page and sub-page.
- Choose Keywords:
It does not matter if your goal is only to have a platform that your current clients can visit or if you are looking for a platform to attract new clients, whatever the case it is important that when these people enter a search engine and type certain words related to your company! your page appears! And although this can be challenging, if you are already making the decision to create a website, it is better that it be effective and optimized from the beginning.
Creating a list of keywords should be focused on how your visitors or customers would search for your company’s products/services, and based on this, select the most significant words to develop the content of the page.
- Structure the information and create the contents:
Once you are clear about how your potential clients are looking for you, you must start creating the information for each section of your page, naturally use the keywords, a language that your visitors use, and the precise description of each part of the business. A tip that can help you a lot is that you first work on all the sections of your page and leave the home page’s information at the end (this should be a concrete summary of your entire page).
- Choose the images and create the necessary graphics:
It’s time to dress up your page, illustrate the most important points, and select a series of suitable images for each section of your page. These images may be some that you have of your company and / or staff of some of the work you have done, of some of your clients, and if you simply do not have images, you can use a stock of photos to download them from there.
It is also important that you define if you require any table, graph, or visual element to better explain a point, if this is the case, you must create it or hire a designer to generate these elements for you.
- Add a blog to your page:
Perhaps your goal does not go beyond a simple informational or corporate page; however a blog within your website offers many benefits since it not only helps you in search engine optimization like Google but also becomes a platform through which you can offer valuable information to your visitors that will help them make a purchase decision about your products or services. A blog can also help you answer frequently asked questions from your potential clients on various topics related to your industry.
- Publicize your new website:
Once you have the site ready, you must make people know it so that they can start visiting it; some ways to do it are:
- Include it in your business stationery (business cards, letterhead, envelopes, brochures, etc.).
- Notify your current contacts via email or by emailing.
- Include it in the electronic signature of your email.
- Advertise through social networks.