Should You Outsource Your Digital Marketing?

You landed here on this page because you’re already aware that digital marketing is an important factor in growing your business and the internet is where the leads are. You’re right, the internet is the place to be doing business right now and most likely, you’re here because you’re looking for someone to help you with your digital marketing efforts.

At the moment, global e-commerce sales are expected to reach £4 trillion by 2021 (this number has yet to include food services and B2B sales) and is still expected to grow. So, it’s correct to say that the opportunities online are increasing yearly.

As a business owner, you want to serve your clients with the best you can offer. However, whether you’re delivering a product or a service, success now isn’t just about closing a sale, it’s about getting customers to keep coming back to you.

You want to build a plan to strengthen lead conversation, customer retention, to be able to talk to clients and form relationships. However, as an owner, you also have a lot of priorities and very little time. Your concerns range from your customers, to your employees, your processes, your business strategies, branding and marketing, sales, not to mention — business development. Putting things back into perspective, the ultimate goal is client acquisition and retention. To give your clients the best experience they can get from your business.

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Not everyone can meet that goal efficiently.

‘Success isn’t just about closing a sale, it’s about getting customers to keep coming back to you.’

Studies show that 20 percent of small businesses don’t survive their first year, while 30 percent don’t make it in their second year, and 50 percent fail after five years in business. It doesn’t stop there because after a decade, it showed that 70 percent of small business owners fail.

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The real question is, what’s causing start-ups and small businesses to fail? Not just in the UK but all over the world. What makes it so hard to succeed?

There are many factors but here are the top three that encompasses all processes:

  • Poor strategic planning
  • Lack of financial management
  • Lack of skilled and experienced staff

So, what’s the solution?

Most business owners are experts when it comes to the core business process but need guidance and expert advice when it comes to managing finances, sales or marketing campaigns. This is not a rare dilemma.

For  many business owners, the answer is to outsource or offshore work or services. Whether it’s to leverage the benefits of expert talents and reduce costs without sacrificing business performance. For some large companies, it’s to answer the demands of their increasing customers

There are many benefits of outsourcing marketing services, but first let’s understand what outsourcing really is.

What is outsourcing?

In simple terms, outsourcing is a business process where a third-party provider is contracted to deliver a service for a company so that it wouldn’t have to do the task by itself. Outsourcing has been around for decades, actually, it’s been practiced for a long time, a record even dates back to 1937. Although they didn’t have a definite term for the practice back then.

What’s the difference between outsourcing and offshoring?

What is outsourcing?


Outsourcing has evolved to the point where a ton of labels have been attached to the practice that it’s become somewhat confusing to some. An example would be the term ‘virtual captive model’ which is basically a fancy way of describing outsourcing.

However, many entrepreneurs who are thinking of outsourcing are asking about the difference between outsourcing and offshore outsourcing.

To begin, offshoring is transferring in-house tasks to the same company but based in another country. An example would be if a business owner owned companies based in the UK and Ireland, then decided to have one provide a particular service for the other.

Offshore outsourcing is when a company hires a third party service provider from another country to do the job for them. The company is not affiliated with them in any form. Basically, offshore outsourcing is outsourcing done in another country.

How will outsourcing your digital marketing efforts help scale your business?

1. You can focus more on your core business process

Becoming an entrepreneur and owning your own business doesn’t mean you’re free from tasks, on contrary, it might have just tripled. Some may not be relevant to your core business process or goals.

An example would be, a business offering legal services. Aside from providing your clients with the legal work they require, you might also be the one manning your website, creating paid ads, writing your blog content and answering all online queries.

Outsourcing the tasks that are not within your skill set lets you get back to running your business and plan your next move to get ahead of the competition.

2. Cost efficient

Outsourcing allows you to get services for cheaper than when you do it yourself while having the expertise needed for the task.

Outsourcing digital marketing services is a great business strategy for saving cost. For a long time, outsourcing has been the go-to method if a company wanted to remain profitable during challenging economic times. Today, it not only reduces costs but delivers quality work as well without the lengthy and costly hiring process.

You have to consider the following when hiring your own digital marketing team:

  • Salary
  • Training
  • Hardware
  • Tools and Software, plus added tools that the members specialise in or suggest your company use

Here are key players to include in your own digital marketing team and their basic annual salary:

  • Digital marketing manager – £40000
  • SEO writer – £21250
  • Copywriter – £21250
  • Digital marketing specialist – £30,362
  • SEO Specialist – £29414
  • Graphic Artist – £24046
  • Web Developer – £30774
  • Web Designer – £26,596
  • Quality Assurance Engineer – £34,031

(Source: Indeed/ Glassdoor 2020 *note that the base pay is just an estimate and may change depending on your location.)

Adding up the basic pay for each position and you’re looking at an additional yearly spend of more or less £257,723 – £500,000

Instead of spending on hiring new staff or investing in software and hardware, everything you need to cover your digital marketing needs will come from your outsource agency – all at a competitive price range.

3. Access to experts and professionals

Outsourcing to a professional digital marketing company will give you access to the technical expertise from professional web design and development teams to SEO specialists, PPC experts, social media specialists, content writers who specialise in SEO and more. Simply put, you have access to a broader skill set with curated expertise. You no longer have to worry about the hiring process because the digital marketing agency already did it for you, also providing the training needed by the talents to stay updated with the current trends.

Outsourcing digital marketing services

With a digital marketing agency, you have the whole team working for you and with you in your e-commerce journey. You can have them set up your online store, optimise it for search engines, make it look good on all media devices, and do constant updates with SEO. You don’t have to worry about devising a new strategy or updating because you will have expert advise to guide you through the process.

Whether you’re a retailer, or an agency who wants to provide added digital marketing services, even web design services to your clients, outsourcing or offshoring is an ideal way of accessing talents and skills that you will otherwise be spending time hiring (or replacing) yourself.

4. Outsourcing digital marketing services saves you time and gets you more leads

Colin Powell once quoted ‘Success is the result of preparation, hard work and learning from failure’. This is right, but in business, time is money. If you can avoid failure and learn from an expert instead, then go for it. An added bonus is that you didn’t waste resources, energy and money from a failed experiment. If you need to learn then learn from watching an expert work for you.

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By working with an experienced digital marketing agency, not only do you get results, you also get to experience working with experienced professionals. See how they function and how their business processes work. If you like it then adapt and imbibe it into your own.

5. Increases opportunity to take more customers

This is beneficial for B2B companies or companies who sell digital marketing services to clients but are having these two problems:

  1. They don’t offer the services in-house
  2. They do offer the services in-house but have maxed out their capacity

Outsourcing or offshore outsourcing is a strategy practiced by large companies in order to meet the growing demands of clients. An example would be Intel, one of the world’s largest suppliers of computer chips, outsourcing its components to other chip manufacturers. This happened because the company experienced a shortage of chipsets due to the increase in demand for desktop computers.

The challenge here is that there was a huge demand that maxed out their capacity but there was also the need to provide the clients with quality services or products. As a business owner, you want to give your clients the best services possible, if that’s by hiring experts to provide the services for you then adapt this practice to scale your company.

6. Global access to quality services

Technology has brought marketing a long way. Businesses are not just confined to the services found in the location they’re in anymore. The internet alone gives access to the best resources, anywhere in the world and with the benefit of cutting costs.

There’s an array of options to choose from. For example, if you’re a clinic based in Manchester and you’re looking to create a website for your business, you can now do everything online. From choosing and hiring your web designer to them creating the website for you. You can do it all in one place with the option of choosing service providers worldwide.

Another example would be if you’re a digital marketing agency based in Bristol and you need SEO or content creation added to the services you offer, there are digital marketing agencies in countries like the Philippines or South Korea who has the manpower and skill pool to provide all those services for you at a much cheaper cost compared to anywhere in the UK. Apple has proven that offshore outsourcing worked for them since they were able to successfully do business with Samsung, a company 6,671 miles away. It’s all about choosing the strategy that works best for your business and partnering with the right agency.

7. Provides customer support


A professional and experienced company will most certainly provide you with a dedicated support team, ready to help you at any time fast.

Digital marketing agencies who outsource talent value the trust of their partners and clients since that’s where their reputation stands. They care about their partners’ reputation much like their own, that’s why they are compelled to have everything work out as smoothly as possible in the partner’s end.

8. More professional workflow

With outsourcing you are sure to get a team who will always be able to deliver quality work on or before a set deadline. Time and quality are highly valued in the digital industry because they are the foundation of reputation and trust in clients.

In addition, a team of experts will always be there to answer your questions. You can expect that they’re always ready to help you out and give you professional advice at any time.

A professional digital marketing agency can provide you with the following services:

  • Goal setting
  • Strategising
  • Web development
  • Web design
  • Ecommerce services
  • Regular website updates or maintenance
  • SEO services
  • Landing page optimisation
  • Reputation management
  • Content Creation

It’s important to establish a bond or a connection with the agency you choose to work with mainly because they will be an extension of your business. They need to understand your brand and be aligned with who you are as a business. They are your team members. They will help you accomplish your goals and grow your business.

Ready to grow your business?

Whether you’re thinking about focusing on lead generation, SEO, content marketing, social media, video marketing, email marketing, sales or you’re looking for expert help on formulating a killer digital marketing strategy, outsourcing will be a huge asset to your business — in more ways than one.

With all the benefits that comes with outsourcing your digital marketing efforts, the key here is finding the right digital marketing agency with values that align with yours. Experience, expertise and a powerhouse crew are important factors but make sure that you connect with them since they will be a part of your team and you will be trusting them with your brand. Working with the right agency will lead you to your goals and help your business scale.

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