A majority of businesses are no stranger to outsourcing. In fact, third parties are commonly contracted to augment a company’s digital marketing services or provide an innovative online solution an in-house team can’t handle or aren’t equipped to resolve on their own. The ready influx of skills and resources have proven time and again that, when done properly, outsourcing can be a valuable asset to any organisation’s growth strategy.
For too long, however, outsourcing has been considered the embarrassing secret of company operations. The stigma of using a third party to handle a business’ digital marketing campaigns needs to end if we want to properly utilise it as the growth opportunity it actually is.
Read about how we debunk 7 digital outsourcing myths and misconceptions here:
Myth 1: Outsourcing is the same as offshoring
Fact: They sound similar, and the terms might come up in the same conversation. However, they allude to two different things, depending on the status of the service provider.
The simplest way to break down the two terms is that:
- Outsourcing refers to an agreement between a client and a third-party provider to deliver a service or product over a period of time. This may occur due to a need to efficiently scale up operations or to fill in a gap in the client-organisation’s talent pool.
- Offshoring is a business practice where an organisation moves the work process to a different country, perhaps to save on costs and pay lower taxes, but it doesn’t involve a third-party to produce the product or service; all the workers are still employees of the company or employed by a subsidiary.
It should be noted that the term “offshore outsourcing” exists, and it is the only time the two words do share characteristics. Offshore outsourcing is exactly what it says: the term combines the two business strategies related to the individual terms so the client-partner can gain both their benefits.
Myth 2: Outsourcing means giving up control of your projects
Fact: Your digital marketing solutions handled from halfway around the world will be as effective as one that was run in the next room, except there’s less on your plate when you outsource.
This worst-case-scenario will only happen if you outsource to an unscrupulous agency. So, when you look for a digital marketing provider to trust your outsourced work to, do your due diligence and only team up with a company that puts particular emphasis on transparency.
A great outsourcing partner will always keep you in the loop, prepare reports and update you regularly on the campaign’s progress, as well as utilise various communication and collaboration tools that improve all parties’ ability to interact in real-time with each other. With open communication channels, you’ll never feel like your projects are getting away from you.
Myth 3: Outsourcing providers turn in low-quality products and services
Fact: Outsourcing isn’t the cause of poor-quality digital marketing results; rather, it’s the lack of training and management that results in a less-than-stellar performance.
You won’t be putting your operations and your company’s good standing in the industry in jeopardy when you outsource your work to a partner with a pool of skilled and experienced digital marketers. The expert labor will reflect on the overall price tag, but it’s a reasonable compromise between having to maintain an in-house digital marketing department and sacrificing quality in the hands of amateurs.
Myth 4: Outsourcing compromises your company’s privacy and data security
Fact: In any field, there isn’t anyone else more invested in your privacy and security, besides yourself, than an outsourcing provider worth their salt.
Outsourcing runs on trust between partners. The digital marketing firms and agencies that provide it as a service have a vested interest in protecting their clients’ data as it’s the key to their own growth and success. In fact, data security is one of the aspects that make them competitive as a business in the industry.
If you are looking for an outsourcing partner, then check out their organisation’s reputation and the experiences their past clients had with them. It’ll usually be a good indicator if you can build a healthy and beneficial work relationship with one another.
Myth 5: Outsourcing is detrimental to the country’s economy
Fact: Businesses that outsource work actually strengthen their country’s economic position due to the resulting increase in productivity and efficiency.
There’s more to the matter than simply equating offshore outsourcing a digital marketing job to the loss of a domestic employment opportunity. In fact, a study by Möhlmann and Groot states that employees were 32% less likely to lose their job if they worked in a firm that outsourced internationally due to the opportunity to increase size and employment, as well as the need for more labour to manage contracts abroad.
What outsourcing your digital processes to another agency in another country means is that your business gains the opportunity to refocus its in-house resources and talents on achieving important business objectives and goals:
- Providing better goods and services at reasonable prices
- Working on the overall, long-term growth and development of the organisation
- Securing bigger tax revenues
- Opening new employment opportunities to skilled individuals
Myth 6: Outsourcing is complicated by language, cultural and geographical barriers
Fact: Offshore digital marketing outsource service providers are almost completely unhindered by cultural or geographical obstacles due to an increasingly integrated world.
Navigating the language and cultural differences of offshore outsourcing agencies shouldn’t have to be a concern. Several countries speak English quite comfortably and are used to working with international clients, so you can expect that processes were adjusted accordingly.
As to the differences in the time-zone, businesses should think of it as an advantage to the existing work processes. Because the outsourced service team is operating on another shift, it should just take some creative scheduling to ensure your project is running 24/7. There’s great potential for better efficiency and quicker turnaround times right there.
Myth 7: Outsourcing is only convenient for large firms
Fact: Any organisation size can enter an outsourcing arrangement and significantly benefit from it. SMBs are increasingly more open to the prospect in order to support their growth.
That only big and well-established companies can outsource their digital marketing processes is one of the more pervasive misconceptions about hiring third party providers. The truth is that various small- to medium-sized companies can partner with specialised agencies to scale an operation or find new and tailored solutions to a problem.
The flexibility and scope of digital marketing services a third party offers allows businesses stay in budget because they gain access to digital experts without having to train these professionals and they can make sure that their project stays on track.
Want to Scale Your Business? Let’s Talk Digital Process Outsourcing
Innovative strategies and accompanying technologies are dissolving the barriers to global collaboration. Axadra, a digital process outsourcing company, can provide a flexible remote team to leverage a global knowledge base, a deep and experienced talent pool of digital marketers and an operational process that completes the work at accelerated turnaround times so you can roll out products and services quicker.
Talk to us today to learn more.
After the unprecedented events of the past year, even if not everything has been solved neatly, the coming of the New Year still feels like a chance to officially start turning things around and face the future. So, while the start of the year has traditionally been reserved for self-reflection and personal goal setting, perhaps this is also the year we break a little from the usual and familiar.
If you are a business owner, you should look beyond the self and set an online marketing strategy resolution to revamp your digital marketing services. You’ll be able to tailor a smarter and nimbler strategy based on the lessons learned last year, thereby helping increase performance rates and revenue in the face of the new normal, as well as revitalising your brand’s digital presence.
To help identify which digital marketing practices could make your year, we’ve listed down five resolutions that are sure to give you an opportunity to get ahead of your online endeavours.
Curate a More Meaningful Online Presence
You can future-proof you and your company better this year by overhauling your business’ digital marketing strategy to make it more meaningful. Make time to review your website and social media pages and curate content accordingly.
You want to go for a look that is both true to your brand without being flippant of the circumstances you and your clients are in the middle of. Empathy and compassion, with a drive to overcome obstacles of the present, is key for the new year.
Step Up Your Digital Marketing Gameplan
For too long, marketers have been overly focused on keyword-based digital marketing campaigns. This year, your business’ online gameplan should take advantage of burgeoning online advertising tools, platforms and other opportunities, such as providing content that your audience will value and engage with and ensuring excellent user experiences.
Remember: your marketing plan isn’t a two-dimensional map. Rather, it’s a complex web of interconnecting parts that move at their own pace but still significantly affect one another. Your 2021 digital strategy should thus also involve:
Investing in Video Marketing. Videos have undoubtedly come out on top when it comes to keeping an audience’s attention, as well as garnering likes, shares, and other types of engagement. While it does take a little more effort and resources to create and distribute this type of content, the payoff for quality work is worth it.
Optimising for voice search. Voice search volume has steadily been growing a loyal user base in the background. Mobile users alone are three times more likely to use voice search, which is not to say that their smart speaker counterparts aren’t utilising the technology to shop and to input a search query widely as well.
Voice search is a heavily underutilised tool that you can use to rank your site because competition is so scarce. Grab the opportunity to pull ahead this year.
Utilising video content. With so much information bombarding your consumers, it’s natural that they’d gravitate towards a medium that could give them what they need to know quickly, briefly and efficiently — and, with brains able to process videos 60,000 times faster than text, resolving to use this type of medium more in the new year seems like a no-brainer.
Enhancing your business’ social media presence. Social media platforms are one of the most dynamic forces on the internet, currently. This year, don’t hesitate to enhance your online presence by utilising interactive posts and stories — polls, promotions and the like — to encourage engagement with your business content. Also, don’t forget to keep your social media efforts consistent!
Use Digital Marketing to Build a Community
While a large audience is a dream for online marketers and businesses, it’s not a very realistic one if you really want consumers who are present and truly interested in your brand or products and services. Make it a New Year’s resolution to focus on building smaller but tighter-knit communities.
You’ll need to take advantage of all the resources at your disposal, including checking product reviews and engagement on your social media posts, to realise this resolution. So, be sure to actively listen to your existing customer base.
Show that you value their opinion and that you’re ready to take their suggestions into account. This won’t only be a positive mark on their books, but will also make a good impression on first-time visitors.
Learn a New Digital Marketing Skill
As we discussed in a previous article, the digital transformation was accelerated further by the global circumstances last year. Not only is an above-average understanding of emerging trends online a nice “extra” to have. Rather, it’s become somewhat expected in order to keep up.
Right now is the best time to learn a new digital marketing skill. It could be about learning the bones of a social media campaign or getting better at using your online tools for paid ads like Google Ads or Facebook Ads. Not only will it look better on your resume; the new skill will help with creating an integrated digital process for your business so your marketing channels move more synergistically.
Get Out of Your Comfort Zone: Look into Digital Process Outsourcing
Your New Year’s digital marketing resolutions serve as your business’ road map to the online landscape in the middle of a transformation. When things seem difficult along the way, just refer to this and remember what you and your company strives for — you can even use this as a basis to tailor your own list!
Whichever method you choose to use to set yourself up for the year, Axadra can help. We are a digital process outsourcing company that can provide the online marketing solutions you need to thrive even when things are in flux.
Contact us today to learn more about our services.
Content marketing is an inbound strategy that emphasises serving the needs of a target market by providing them with information and other high-value resources. Marketers then nurture the relationship with qualified leads in order to convert them.