What is Digital Process Outsourcing: How One Process Can Transform Your Agency
The global population has grown to be more tech-savvy over the years. A study by Shopify revealed that 84% of consumers shopped online in a situation where people were to stay at home for the most part of the year. This tells businesses that more consumers are able to access the internet and comfortably make purchases online. This makes the online market more profitable now more than ever.
Business owners are noticing the development and this is why more businesses are transitioning to ecommerce stores. However, with the growth of e-commerce, comes the change in the way businesses interact with their target audience.
This is where they need your agency to provide them with the digital marketing services they need to attract, engage and interact with more audiences. Entrepreneurs know that to gain a digital advantage and get more ready-buyers they need a successful digital marketing campaign.
So what is digital process outsourcing and how outsourcing digital marketing services can it help your agency prosper?
What is Digital Process Outsourcing?
Digital process outsourcing is the process of outsourcing digital marketing services such as web design, SEO, content creation, social media management, PPC, and other digital services to an external provider.
While outsourcing is a common business practice, digital process outsourcing is intended to be absorbed by agencies to task their digital marketing processes to a third-party provider or a white label agency. Partnering with a white label digital marketing agency will allow you to get the services you need for your customers — complete with your specifications and branding.
Digitisation of Businesses
The concept of digitising businesses has been around for a long time, though it began with the need to dematerialise documents for economic purposes. There’s also the efficiency of having electronic format of the files as it can be easily sorted, shared, and accessed.
Over the years, the process progressed from digitisation of business documents, to the digitisation of actual business processes (like specific operational processes, management processes, sales and marketing, and more). Now, we’re at the stage where businesses can fully operate and function online.
The changes and development don’t stop there.
Unlike running a physical store, where buyers have to be in the same space as you in order to purchase your products or services, anyone can access the internet. Therefore, if you own an ecommerce store, buyers from anywhere in the world can purchase your product or service as long as they know your domain name or your products appear on the search results upon entering a query.
Now it becomes more competitive and more technical. There are many perks to owning an online business as seen from the number of entrepreneurs making the transition online. However, in order to attain optimum business performance online, you have to make sure you appear in front of your target buyers — this is where digital marketing kicks in, and digital process outsourcing comes in handy.
Digital Process Outsourcing: Why Do Agencies Outsource Digital Marketing?
Agencies aim to provide businesses with all the digital marketing services they need to be able to increase their visibility and revenue. However, there are instances where they need the support and assistance of a third-party provider in order to meet the demand of their clients or in some cases, scale.
Here are some situations as to why agencies need to outsource their digital services:
- A highly specialised skillset is needed but the cost of hiring and acquisition makes it harder to scale.
- Assistance in delivering services that are not readily available in-house.
- A lack of budget to maintain an office team.
A digital process outsourcing agency can provide you with these digital marketing services:
- Web development
- Web design
- Content Creation
- Ecommerce services
- Regular website updates or maintenance
- SEO services
- PPC services
- Social media marketing services
- Landing page optimization
- Reputation management
Digital Process Outsourcing: Benefits
As an entrepreneur, you will always experience a lack of time to attend to everything on your plate. But time management isn’t the only factor digital process outsourcing can help you with. Here are some of the benefits of outsourcing your digital marketing services to a provider:
1. You can focus more on core business process and entrepreneurial tasks
Becoming an entrepreneur and owning your own agency doesn’t mean you’re free from tasks — it’s just the opposite, it might have just multipled. You might even find yourself working on projects that you can delegate to someone else so that you can focus more on client acquisition.
In cases like this, you can work with a digital outsourcing agency to provide you with the digital marketing services you need to fulfill client requirements.
For example, you can outsource SEO services if you’re an agency who needs to add SEO as an additional service to clients. This way, you won’t have to do it yourself or hire an additional team. Then you will have more time to focus on tasks related to ideation, planning, implementation and other entrepreneurial activities that will ensure that your agency will move in the right direction.
Outsourcing the tasks that are not within your skill set or initial priorities as an agency owner lets you get back to running your business and plan your next move to get ahead of the competition.
2. It’s cost-effective
Outsourcing digital marketing services is a great business strategy for saving costs. Not only do you save money on manpower, training, and hiring process but you also don’t have to spend on additional hardware, software, and the monthly electric bills.
The outsourcing method has been a solution for companies who want to remain profitable whether it’s because of challenging economic times or they aim to scale faster.
Today, not only does it save you a ton of money but digital process outsourcing delivers quality work as well without the lengthy and costly hiring process.
3. Access to a pool of digital marketing specialists
Digital process outsourcing gives you access to the technical expertise you need. Whether it’s a web development team to deliver web design services, a PPC specialist to provide PPC services for your campaigns, an SEO expert for your SEO projects, or content marketers for your overall digital marketing campaign.
You get to access a broader skill set with curated expertise. Again, without the lengthy hiring process since your partner agency will be the one doing it for you — with the training need to upskill talents.
4. You have the bandwidth to acquire more clients
These are some of the main issues of an agency who want to acquire more clients:
- They don’t offer the services in-house
- They do offer the services in-house but have maxed out their capacity
Outsourcing or offshore outsourcing is a strategy practiced by large companies in order to meet the growing demands of clients. An example would be Intel, one of the world’s largest suppliers of computer chips, outsourcing its components to other chip manufacturers. However, they chose to outsource due to a shortage of chipsets caused by an increase in demand for desktop computers.
As a business owner, you want to give your clients the best services possible, if that’s by hiring professionals to provide the services for you then adapt this practice to scale your company.
5. You learn along the way
Time is money in business. By working with an experienced digital marketing agency, not only do you get results, you also get to experience working with experienced professionals. See how they function and how their business processes work. If you like it then adapt and imbibe it into your own.
6. More professional workflow
With outsourcing you are sure to get a team who will always be able to deliver quality work on or before a set deadline. Time and quality are highly valued in the digital industry because they are the foundation of reputation and trust in clients.
In addition, a team of experts will always be there to answer your questions. You can expect that they’re always ready to help you out and give you professional advice at any time.
8. Organised timeline
A professional and experienced company will most certainly provide you with a dedicated support team that follows a timeline.
You will get the services that you requested complete with timeline and deliverables. This makes for a more productive workflow.
It’s important to establish a bond or a connection with the agency you choose to work with mainly because they will be an extension of your business. They need to understand your brand and be aligned with who you are as a business. They are your team members. They will help you accomplish your goals and grow your business.
Digital Process Outsourcing: Where to Outsource for Agencies
Before taking a step further, you have to know where to outsource your digital marketing services and the available options. This way, you can evaluate their ability to meet your requirements. With proper research and interview process you can make sure that you’re getting the the right benefits in terms of quality and cost.
Here’s where you can outsource your digital marketing services:
Local Outsourcing.
Local outsourcing is when you choose to outsource in your own country. Some of its advantages are: you can easily find an outsourcing company that can service you, you’re sure that you both speak the same language and you’re both in the same time zone.
The setback of outsourcing locally is the cost. The cost of living is quite high in countries like the USA or any part of Europe. If you choose to outsource locally, make sure to do your research carefully as high costs don’t always guarantee high-quality services.
Offshore Outsourcing.
This is when you choose to outsource outside of your country.
Asia is a well-known country for outsourcing. The Philippines is a hotspot for outsourcing digital marketing services not only because English is one of its official languages but also, the country stands in the frontline of digital marketing in the area.
Wrapping It Up
Digital process outsourcing is indeed a great addition to your business strategy, however, it is a huge step. Before putting your foot in the door, it’s advisable to consider how every area in your business will be influenced by this move. So not only will you have to research and study how it will affect you internally, but you also have to put in the proper work in choosing the company to partner with. Make sure that they’re consistent in providing quality digital marketing services, they have the experience in dealing with a variety of clients, they’re flexible, and that there’s no language barrier or cultural barrier at all.
Of course, the quality of the services and the price are two of the main factors that will affect your decision, but that’s not all that’s important. You should also establish a great relationship with your partner agency. Get to know them and make sure that your principles align with each other.
When you find the right partner for your agency, digital process outsourcing can grow your digital marketing company in key areas including productivity, client base, and profit.
How Digital Process Outsourcing can Improve the Way You Run Your Agency
Owning an agency isn’t a walk in the park. People may view it as ‘freedom’ but only you know it works much differently. There are the challenges digital marketing agencies initially need to overcome and then there are also the day-to-day responsibilities you have to address as the owner. Some of these duties include management of sales, marketing, and operations as well as business maintenance.
Juggling these can become overwhelming and that can lead you to lose focus on what really matters, building long-term relationships with clients.
Here’s how digital process outsourcing can improve the way you run your agency and move you towards victory.
Digital Process Outsourcing in a Nutshell
Digital process outsourcing is the method of tasking digital marketing services to a third-party provider. This includes search engine optimization (SEO), content marketing, PPC, social media, web design, and development among others.
Digital process outsourcing for agencies is more than just reinventing digital marketing solutions, it’s a method to provide your clients with quality services without a substantial increase in resources. This not only lets you focus on your core responsibilities but also allows you to scale your business efficiently.
Do you need to outsource your digital marketing?
If your current tasks and duties are overwhelming to the point where you can’t fully pay attention to your core responsibilities, digital process outsourcing can help you change the way you run your agency. Here are a few signs you should consider outsourcing digital marketing services.
-Operational tasks fill up your schedule
– You find it challenging to address customer demands
– You find it challenging to keep up with project deadlines and customer demands
– You find that you’re missing a lot of opportunities
– You find yourself working on projects
– You can’t progress because of routinary tasks
– Your sales are stagnant or declining
– Your employees are unable to handle some tasks
– Your managers are overworked and overloaded
– You find yourself frequently replacing talents as they can’t deliver the quality you need
– Increased churn rate
– Increased employee turnover rate
Why outsource digital marketing?
The benefits of outsourcing digital marketing services can be extensive in terms of saving time, money, resources, and energy.
According to research, 20 percent of small businesses don’t make it in their first year, while 30 percent of businesses get cut off their second year. After that, 50 percent close down after five years and then after a decade, 70 percent of small business owners fail.
There are many challenges that small and big companies alike face in their venture however, one of the main goals that every company is aiming for is to get customers to keep coming back.
This is where digital process outsourcing comes in. Outsourcing digital marketing allows you to address two main problems of scaling at once. One is meeting client demands with quality services while the other is a lack of time for client relations and acquisition. Digital marketing providers leverage the benefit of an expert talent pool so that your agency can deliver quality services at a fraction of the cost. At the same time, it gives you more energy and frees up your schedule so that you can deal with more important tasks required from you as an agency owner.
By partnering with a trusted outsourcing agency, you can allot time to work more on your business and oversee it instead of being mixed in it.
Wrapping up
Since the world population can now access the web at any time and from a number of devices, businesses are now migrating digitally and are realising the need for digital marketing. Thus, digital marketing will continue to grow as an industry.
You’re in a field where trends, technology, and strategy will always be developing and changing. There will always be updates happening at any time of the year. In order to be successful in your venture for years to come, you have to be eager to absorb new tactics, learn new skills, and meet new people. Give outsourcing a chance to help you run your business more efficiently and if you have further questions, reach out to a consultant to understand the process better.
Top Challenges Digital Marketing Agencies Should Overcome in 2021 | Axadra
Demand for digital marketing services will continue to rise for businesses of all industries in the coming years. It will be the go-to solution to enhance important areas like customer engagement, visibility, search engine optimisation, and more. As an agency, you will have to be prepared for the upcoming challenges and stay ahead of the competition in order to be the first to grab opportunities as they come. Not only will it make managing your digital marketing agency easier, but it will also be more beneficial in the long run. Here are the main challenges for agency owners today.
1. Acquiring Leads
Acquiring marketing qualified leads (MQL) or sales qualified leads (SQL) can be a real challenge for agencies especially with the competition. Remaining visible in the market will give you the edge you need. Sure you need to be able to provide quality services and deliver promises, however before you reach the point of talking to clients, clients must first be made aware that your business exists. People should know about you. There are a number of tips to keep your business visible during tough economic times, here are some of them:
– Know and define your target audience
– Understand their buyer’s journey
– Get their attention by publishing relevant content
– Know which platform works best for your agency
2. Converting Leads to Clients
Once you’ve overcome the hurdle of maintaining your visibility, it’s now time to inform the client why you’re the best option and get them to convert. However, having leads that don’t convert is one of the most challenging aspects of running a successful agency. In order to convert leads to sales, an agency should have a well-informed marketing strategy.
3. Finding the Right Team
A winning agency needs a winning team. However, with the amount of competition, hiring the best can be tough. Most are already working for other agencies or can come at a really high price.
One solution to this is having an in-house training program and training people yourself. This is great if you have time and resources to spare. Another option is to hire a remote digital marketing team or a virtual team to provide the services for you. Partnering with a third-party digital process outsourcing company will give you access to a talent pool who are best at what they do at a price suited to your budget.
4. Scaling Operations
Scaling operations will always be a challenge as your agency continues to grow. However, this coming year will come in tougher as businesses have to adapt to a new paradigm that will influence plans for growth.
As a business owner, you have to define how you want to scale your business and operations. Do you want your agency to run in different cities or countries? Whatever your vision is, you have to note that each department in your agency has to be ready to scale along with the services.
Acquiring new clients means that you have to make sure you deliver quality services at all times. You have to ensure that you have the manpower to manage the demand from your clients. On top of that, all your systems need to be up-to-date in order to monitor key areas of operations such as sales, operations, finance, and HR.
To address the challenge of scaling operations, digital agencies partner with third-party vendors to provide them with the services they need. One scenario would be is if you had five web design projects for different clients who prefer different platforms and you don’t have the manpower to execute these orders.
One way to provide the service without putting in additional time and cost of hiring in-house is to have a third-party digital marketing agency offering web design and development services handle the tasks for you. All you have to do is tell the team what you need and they will deliver according to the specifications you require. This is the same with SEO services, content marketing services, and PPC.
5. Client Retention
Retaining an existing client will ultimately result to a greater ROI, not to mention it costs up to 25x less than acquiring new customers. Simply put, client retention increases profit. However, the unforeseen challenges that most have experienced the past year have caused problems increasing client retention rate.
For digital marketing agencies, one of the main causes of poor customer retention is being unable to manage existing clients. Effectively managing relationships with existing clients is key to a long-lasting relationship.
There are two key factors that you should consider in boosting client retention:
– Customer satisfaction
– Delivering quality services
If you run an agency that delivers multiple services, it’s important that your clients not only get what they pay for but they are getting the quality service and support they require.
Your main responsibility as an agency owner is to create new relationships and manage existing relationships with clients. Delivery shouldn’t be a problem since you can hire talents or outsource digital marketing services if you need to address operational issues.
One way to ensure that your clients are happy is to be hands-on with weekly or monthly reporting and calls. You have to oversee that account managers are communicating with your clients and are addressing all their requests properly.
6. Staying Up-To-Date with Technology and Trends
The digital marketing world will be constantly developing, and in order to stay on top, you have to adapt to these changes as well. It’s not just the trends but also the technology which is the primary driving force of digitised marketing.
Most agencies find it difficult to keep up with technologies and trends. Why is this so? Owning an agency can be stressful and digital marketing updates flooding the web everyday can be overwhelming. No matter how good you are at time management, there will be important updates or trends you can miss out on.
Here are ways to ensure you’re on top of technology and trends in the digital marketing landscape.
Sign Up for Newsletters. Subscribing to influencer blogs and newsletters will keep you on track with what’s happening in the industry. It’s also an excellent way to get insight and have an idea of what can work for you or what you would prefer to pass upon.
Connect with Like-Minded People. There’s getting news from the newsstand and then there’s getting first-hand information from savvy marketers like yourself. You can meet like-minded individuals at events or through professional social networking sites like LinkedIn.
Once you have formed meaningful connections, make sure to catch up periodically and learn what they’re doing in terms of digital marketing for their brands. This is a great way to see how trends are working out for them as well.
Invest in Upskilling. Help your team gain new knowledge and keep up with the changes in digital marketing by upgrading their skills. When employees learn new things about their craft, they become more committed to their job and more engaged as they are driven to step up their game. Upskilling is also a great way to increase the employee retention rate.
Outsource Services. Outsourcing tasked to a specialised digital process outsourcing agency is another way to stay on top of emerging technology trends. Digital agencies tend to always be updated in terms of software, hardware, and digital trends. Make it easier for your agency by knowing what tasks should be done in-house and which ones can be assigned to a third-party source.
Digital marketing has become a key component of a business’ overall strategy. On top of this, businesses are always looking to partner with an agency that can give them the latest services. Regular benchmarking against competitors and make sure that your team members are doing the same thing.
Wrapping It Up
These are the top challenges digital marketing agencies are facing today and can face in the future. There’s no easy road to success but you can always be prepared for the hurdles to come. Knowing how to rise above these challenges will make managing your digital marketing agency much more pleasurable and rewarding. Remember, you’re not in it alone.
If you deem it necessary, you can always get in touch with a digital marketing consultant outside your firm. Getting fresh insights from another professional’s perspective can help you find missing answers to some of your questions – and that might just be your key to a successful strategy.
Succeeding in digital marketing requires an open mind, openness to learning, and trying new ideas, tools, or strategies. Always be ready to experiment and test this way, you’re sure to keep up with the trends and stay ahead of your competitors.
Digital Process Outsourcing: How Strategic Outsourcing Enhances Agency Operations
Running a business is never easy. It’s more challenging today as companies are taking it upon themselves to completely accelerate their digitisation to better serve their customers.
These businesses need help and they will turn to digital agencies for support. Failing to prepare for this increase in demand is detrimental as it can lead potential clients to seek other sources for help. This is where digital process outsourcing comes in.
If you’re an agency that’s having a hard time retaining clients because you’re having difficulties fulfilling client demands, then digital process outsourcing might be the best option for you to effectively scale and transform your agency in these challenging times. Similarly, it can also be the answer you’re looking for if you’re having a tough time getting new clients because you need to upgrade your digital marketing services in order to serve their needs.
What is Digital Process Outsourcing for Agencies?
Digital process outsourcing is the practice of tasking digital marketing services to third-party providers. This includes web design and development, SEO (on-page, off-page, and technical SEO), PPC, social media management, content marketing, and more. The idea is to outsource non-core tasks in order to serve more clients, provide quality services, and scale your business effectively without wearing down your resources.
This is an especially practical strategy for agencies and organisations worldwide as it allows them the flexibility they need to serve their clients in a way that meets their standards.
As an entrepreneur, it’s your responsibility to provide them with the services they need, otherwise, you can lag behind the competition as well as fail in boosting their customer base and increase churn rate.
Major Benefits of Digital Process Outsourcing for Agencies
Outsourcing digital marketing services might be a foreign concept to some businesses that are in the SME category but the concept of hiring a party outside of the company to supply goods or services has been around for decades. Outsourcing has been practiced by conglomerates and enterprises all over the world to increase the efficiency of their operations.
Major brands like Apple, Nike, IBM, Google, and more continue to outsource some of their essential and non-essential business functions to third-party providers since it allows them the flexibility they need to scale and grow. Here are the three major benefits of outsourcing which are very important to grow companies.
1. Cost-effective way of scaling your agency
Scaling your agency means your leads are skyrocketing while being able to meet the demand of all your customers. For this to happen, you need to have a great team working behind you and also a great customer experience to boot. You have to adapt a system that supports this vision. Digital process outsourcing enables you to possess and provide digital marketing services that will accommodate all your clients’ needs.
Let’s say you need a budget of at least £260,000 a year to run a digital marketing team. They will be providing the digital marketing services you’ll be using for your business. The key players will be:
- Digital marketing supervisor or manager –
- SEO writer
- Copywriter or content writer
- Digital marketing specialist
- SEO specialist
- Graphic artist
- Web developer
- Web designer
- Quality Assurance Engineer
However, the costs for hiring, training, and other necessary elements like hardware, software, and electricity are yet to be added to the budget.
Outsourcing digital marketing services will allow you to provide the services you need at a fraction of a cost without worrying about the hiring process and staff salary.
2. Access to trained and expert staff/talent
Agencies need trained and experienced staff to provide up-to-date services that clients need. Digital marketing is a competitive industry that continues to evolve. New digital marketing concepts, strategies, and tools are being developed every day. This is because customers also face new challenges or an added layer of problem that they need solving. Competitors are also growing fiercer and coming up with new ways to solve these clients’ problems first.
One clear solution for these issues is digital process outsourcing. Through outsourcing your digital marketing services, you will have access to the latest trends, insights, and concepts as well as the talent or staff who are trained to execute these solutions.
Most agencies outsource because they don’t have the time to train their team, especially if it’s a new team. Some are struggling with staying updated with the changes in digital marketing, business, and technology, that oftentimes training doesn’t become a priority. This can lead to giving clients ineffective solutions and then losing business later on.
“Through outsourcing your digital marketing services, you will have access to the latest trends, insights and concepts as well as the talent or staff who are trained to execute these solutions.”
To provide customers with the best solution for their business offload tasks to experienced and specialised agencies so that they can do the work for you while you focus on your core responsibilities.
These outsourcing partners have their own management and quality assurance process. You can be assured that the requirements are being met to a certain standard. Another benefit of outsourcing your digital marketing projects to a partner is that you won’t have to worry about staff turnover and replacement since they are the ones who will make sure that they hire the right talent for their operations.
3. Up to date services and solutions
One of your priorities as an agency is to build up your digital marketing services to provide solutions that help your clients’ online businesses as well. So aside from a specialised staff, you need professionals and an R&D team who will provide your agency with updated services and strategies.
Many companies will need to move their businesses online and what you don’t want to happen is for competitors to snag leads and opportunities coming your way. Instead of taking risks and doing last-minute experimentation or hiring, it’s more practical to partner with a third party digital marketing agency that specialises in providing reliable services you can use to boost your business. You want to have every digital marketing solution your customers are looking for and deliver them with quality.
How to Outsource Digital Marketing Services
When you’re partnering with another agency, you’re going to give work to them, making sure that they fully deliver the services you required while maintaining quality.
1. Determine why you want to outsource
No matter what you plan to outsource, the whole reason for it is to make more money. To scale. So it’s important to look at the points where you can improve your revenue through outsourcing. Do you need web design services or content marketing services? Will outsourcing these services improve your efficiency while driving up sales and revenue? If yes then proceed to the next section.
2. List the services you need to outsource
Review your current data and track where you’re spending the most of your time as an entrepreneur. At the same time, take a look at what can drive your revenue growth and the opportunities that you should pay attention to. Here are some questions to help you determine what you should outsource.
- What services are relevant to your clients?
- Is the market for these services experiencing an uptrend?
- Will it increase your revenue and profit?
- Do you need the technology to deliver these services but have yet to acquire all the hardware, software, and up-to-date tools you need.
- Do you need a team that is very good at handling these tasks but don’t have the time or the resources at the moment?
- Will it be more efficient if someone handles the orders for you while you focus on the core parts of your business?
Answering questions 1 to 3 will help you determine which services are vital to your business. If you’ve answered ‘yes’ to questions 4 to 6, then you have listed tasks that you have to outsource.
Some of the digital marketing services that can be outsourced are:
- SEO services
- PPC services
- Social media marketing
- Content marketing
- Content creation
- Web design and development
- Graphic design
- SaaS
- Digital marketing strategy
Outsourcing your digital marketing needs can both provide you with new services to offer to clients and help deliver these services faster ultimately improving customer satisfaction.
3. Decide who to outsource your digital marketing services to
At the end of the day, you want an established and experienced agency to handle all your digital marketing needs. Again, experienced agencies provide you with the speed, quality, and consistency that online freelancers often neglect. Agencies already have a system and a quality assurance process that should be foolproof. This enables them to handle and deliver bulk projects that are delivered on time while maintaining the quality of work.
Do your research
Once you know what you need or you have an idea of what you’ll be needing from your digital process outsourcing partner, it’s time to do your research. Once a company catches your eye, you have to do proper background check. This includes visiting their website, checking out their blogs and credentials. Make sure that their principles and vision are aligned with yours.
Interview your potential outsourcer
You will be creating a partnership, a business relationship that will need both of you to constantly communicate and work together. Interview your target agency to make sure that you understand each other and you have a connection. At the end of the day, you want someone who can deliver quality services, but at the same time, is pleasant to work with. To start off, here are some questions to ask your digital marketing partner:
- How long have you been in the industry and what makes you different from other digital marketing agencies?
- Who have you worked with and do you have client testimonials?
- What makes your digital marketing services worth investing in?
- How exactly does your process work and what will you meet the services needed by my agency?
- How many individuals will work on my account?
- How often will we communicate?
- How does your reporting process work and how frequent is it?
Explain your needs and specifications
If you’re speaking with an experienced digital marketing agency, they will most likely understand what you need after you have explained your situation and specifications. If needed, they will even give advice on the most appropriate solution for your situation.
These are just some guide questions, you will need to ask more about timelines, deadlines, and contract obligations before you start talking about your needs and expectations.
Which Country is Best for Outsourcing
If we’re talking about a country that can deliver high-quality digital marketing services at a fraction of the cost, then the Philippines would be the ideal hub for your outsourcing projects. One of the many reasons it’s become a hotspot for companies to outsource is because English is one of the official languages in the country. Filipinos are also famous for being a pleasure to work with because aside from having a solid work etiquette, they’re warm, friendly and the sense of ownership they put in their work makes them all the more reliable for companies.
You have to keep in mind that choosing the lowest price doesn’t can lead to working with someone who doesn’t fully understand the work involved or someone who doesn’t have the experience to execute and deliver the quality you expect.
Again, always do your research first and never hesitate to ask any question upon the initial interview. It’s also a great way to test the waters and to see if you have great chemistry.
Wrapping Up
Digital marketing agencies that provide outsourcing services always make it a point to stay updated on everything happening in the industry. They have the foresight to determine which of the recent updates are important, which should be added to their services, and how to incorporate them in the digital marketing strategy that they will be providing.
As an agency, your provider’s efficiency to adapt fast and integrate relevant development in the industry into their services will greatly benefit your business.
Having a digital outsourcing partner or a third-party digital marketing provider should ease your stress and let you focus on more important areas of your business. This is a solution you should consider if you want to increase your efficiency, profitability, and scalability.
Shopify: The Online Platform with Big Ambitions to Save and Support SMEs
The pandemic has hit every business hard, but it’s no secret that bigger businesses have better connections and resources to allow them to weather long lockdowns and months of business interruptions. Where does that leave small and medium businesses, however?
