There’s a lot of business to be made from digital content marketing campaigns these days. And characteristic of such a lucrative opportunity is that so many analytics tools and related resources have sprung up to help marketers do their job and the like make their lives easier.
It’s a great time to be a consumer these days. Prospective buyers don’t need to fall prey to the tactic of withholding details to make a sale look more appealing; instead, they can look up the information they need to decide on a product or service and consider several options before buying the one they deem the best for them.
The global pandemic has pushed digital content agencies to the brink. As economies cautiously try to reopen, it’s become apparent that many things have changed. We’re not going back to the way things were before any time soon.