There was a time when digital marketing was not a priority for business owners. That’s not the case today where it’s become a valuable component to a business’ success. Now that 59 percent of the global population are active internet users, people have developed the habit of purchasing goods online. One example which proves this point is the rise in Amazon’s stocks amidst social distancing. It’s a testament to how online businesses are thriving now. With a majority of the world population choosing to stay at home, consumer behavior has changed, and most entrepreneurs have also decided to migrate their businesses online.
Website optimization is no longer optional. Modern consumers rely heavily on online platforms and tools for their purchasing decisions. They use the internet to research brands, products and services, making sure that when they decide to purchase, they choose the one that best addresses their needs.
Traditional marketing has lost its edge; the COVID-19 pandemic has only made this statement more evident. Shelter-in-place protocols and store closures prompted consumers to adapt by making their purchases online. Therefore, surviving and thriving in the new normal requires marketing methods designed to work online, which most traditional marketing schemes don’t have.
More and more consumers are going online and it’s for this reason that many business owners are transitioning their businesses online as well. Similarly, entrepreneurs are finding new opportunities in the world of ecommerce. So these past few years, the importance of digital marketing has grown too. It’s no longer just a choice that business owners make when they want to target new audiences or if they want to do something new. With people all over the world populating the internet, digital marketing and digital marketing services are now a crucial part of business growth.
When boosting the conversion rate of your business, some digital marketers tout the importance of search engine optimisation (SEO) and pay-per-click advertising (PPC). Yet many overlook the importance of conceptualising, building and launching a user-friendly and engaging website.
Pay-per-click advertising provides excellent value for your money when it comes to marketing your brand and products. A restaurant, for instance, can increase its Yelp page views by more than 25% when it advertises on the site, according to a 2016 paper from the Harvard Business School.