Running a business is never easy. It’s more challenging today as companies are taking it upon themselves to completely accelerate their digitisation to better serve their customers.
These businesses need help and they will turn to digital agencies for support. Failing to prepare for this increase in demand is detrimental as it can lead potential clients to seek other sources for help. This is where digital process outsourcing comes in.
If you’re an agency that’s having a hard time retaining clients because you’re having difficulties fulfilling client demands, then digital process outsourcing might be the best option for you to effectively scale and transform your agency in these challenging times. Similarly, it can also be the answer you’re looking for if you’re having a tough time getting new clients because you need to upgrade your digital marketing services in order to serve their needs.
What is Digital Process Outsourcing for Agencies?
Digital process outsourcing is the practice of tasking digital marketing services to third-party providers. This includes web design and development, SEO (on-page, off-page, and technical SEO), PPC, social media management, content marketing, and more. The idea is to outsource non-core tasks in order to serve more clients, provide quality services, and scale your business effectively without wearing down your resources.
This is an especially practical strategy for agencies and organisations worldwide as it allows them the flexibility they need to serve their clients in a way that meets their standards.
As an entrepreneur, it’s your responsibility to provide them with the services they need, otherwise, you can lag behind the competition as well as fail in boosting their customer base and increase churn rate.
Major Benefits of Digital Process Outsourcing for Agencies
Outsourcing digital marketing services might be a foreign concept to some businesses that are in the SME category but the concept of hiring a party outside of the company to supply goods or services has been around for decades. Outsourcing has been practiced by conglomerates and enterprises all over the world to increase the efficiency of their operations.
Major brands like Apple, Nike, IBM, Google, and more continue to outsource some of their essential and non-essential business functions to third-party providers since it allows them the flexibility they need to scale and grow. Here are the three major benefits of outsourcing which are very important to grow companies.
1. Cost-effective way of scaling your agency
Scaling your agency means your leads are skyrocketing while being able to meet the demand of all your customers. For this to happen, you need to have a great team working behind you and also a great customer experience to boot. You have to adapt a system that supports this vision. Digital process outsourcing enables you to possess and provide digital marketing services that will accommodate all your clients’ needs.
Let’s say you need a budget of at least £260,000 a year to run a digital marketing team. They will be providing the digital marketing services you’ll be using for your business. The key players will be:
- Digital marketing supervisor or manager –
- SEO writer
- Copywriter or content writer
- Digital marketing specialist
- SEO specialist
- Graphic artist
- Web developer
- Web designer
- Quality Assurance Engineer
However, the costs for hiring, training, and other necessary elements like hardware, software, and electricity are yet to be added to the budget.
Outsourcing digital marketing services will allow you to provide the services you need at a fraction of a cost without worrying about the hiring process and staff salary.
2. Access to trained and expert staff/talent
Agencies need trained and experienced staff to provide up-to-date services that clients need. Digital marketing is a competitive industry that continues to evolve. New digital marketing concepts, strategies, and tools are being developed every day. This is because customers also face new challenges or an added layer of problem that they need solving. Competitors are also growing fiercer and coming up with new ways to solve these clients’ problems first.
One clear solution for these issues is digital process outsourcing. Through outsourcing your digital marketing services, you will have access to the latest trends, insights, and concepts as well as the talent or staff who are trained to execute these solutions.
Most agencies outsource because they don’t have the time to train their team, especially if it’s a new team. Some are struggling with staying updated with the changes in digital marketing, business, and technology, that oftentimes training doesn’t become a priority. This can lead to giving clients ineffective solutions and then losing business later on.
“Through outsourcing your digital marketing services, you will have access to the latest trends, insights and concepts as well as the talent or staff who are trained to execute these solutions.”
To provide customers with the best solution for their business offload tasks to experienced and specialised agencies so that they can do the work for you while you focus on your core responsibilities.
These outsourcing partners have their own management and quality assurance process. You can be assured that the requirements are being met to a certain standard. Another benefit of outsourcing your digital marketing projects to a partner is that you won’t have to worry about staff turnover and replacement since they are the ones who will make sure that they hire the right talent for their operations.
3. Up to date services and solutions
One of your priorities as an agency is to build up your digital marketing services to provide solutions that help your clients’ online businesses as well. So aside from a specialised staff, you need professionals and an R&D team who will provide your agency with updated services and strategies.
Many companies will need to move their businesses online and what you don’t want to happen is for competitors to snag leads and opportunities coming your way. Instead of taking risks and doing last-minute experimentation or hiring, it’s more practical to partner with a third party digital marketing agency that specialises in providing reliable services you can use to boost your business. You want to have every digital marketing solution your customers are looking for and deliver them with quality.
How to Outsource Digital Marketing Services
When you’re partnering with another agency, you’re going to give work to them, making sure that they fully deliver the services you required while maintaining quality.
1. Determine why you want to outsource
No matter what you plan to outsource, the whole reason for it is to make more money. To scale. So it’s important to look at the points where you can improve your revenue through outsourcing. Do you need web design services or content marketing services? Will outsourcing these services improve your efficiency while driving up sales and revenue? If yes then proceed to the next section.
2. List the services you need to outsource
Review your current data and track where you’re spending the most of your time as an entrepreneur. At the same time, take a look at what can drive your revenue growth and the opportunities that you should pay attention to. Here are some questions to help you determine what you should outsource.
- What services are relevant to your clients?
- Is the market for these services experiencing an uptrend?
- Will it increase your revenue and profit?
- Do you need the technology to deliver these services but have yet to acquire all the hardware, software, and up-to-date tools you need.
- Do you need a team that is very good at handling these tasks but don’t have the time or the resources at the moment?
- Will it be more efficient if someone handles the orders for you while you focus on the core parts of your business?
Answering questions 1 to 3 will help you determine which services are vital to your business. If you’ve answered ‘yes’ to questions 4 to 6, then you have listed tasks that you have to outsource.
Some of the digital marketing services that can be outsourced are:
- SEO services
- PPC services
- Social media marketing
- Content marketing
- Content creation
- Web design and development
- Graphic design
- Digital marketing strategy
Outsourcing your digital marketing needs can both provide you with new services to offer to clients and help deliver these services faster ultimately improving customer satisfaction.
3. Decide who to outsource your digital marketing services to
At the end of the day, you want an established and experienced agency to handle all your digital marketing needs. Again, experienced agencies provide you with the speed, quality, and consistency that online freelancers often neglect. Agencies already have a system and a quality assurance process that should be foolproof. This enables them to handle and deliver bulk projects that are delivered on time while maintaining the quality of work.
Do your research
Once you know what you need or you have an idea of what you’ll be needing from your digital process outsourcing partner, it’s time to do your research. Once a company catches your eye, you have to do proper background check. This includes visiting their website, checking out their blogs and credentials. Make sure that their principles and vision are aligned with yours.
Interview your potential outsourcer
You will be creating a partnership, a business relationship that will need both of you to constantly communicate and work together. Interview your target agency to make sure that you understand each other and you have a connection. At the end of the day, you want someone who can deliver quality services, but at the same time, is pleasant to work with. To start off, here are some questions to ask your digital marketing partner:
- How long have you been in the industry and what makes you different from other digital marketing agencies?
- Who have you worked with and do you have client testimonials?
- What makes your digital marketing services worth investing in?
- How exactly does your process work and what will you meet the services needed by my agency?
- How many individuals will work on my account?
- How often will we communicate?
- How does your reporting process work and how frequent is it?
Explain your needs and specifications
If you’re speaking with an experienced digital marketing agency, they will most likely understand what you need after you have explained your situation and specifications. If needed, they will even give advice on the most appropriate solution for your situation.
These are just some guide questions, you will need to ask more about timelines, deadlines, and contract obligations before you start talking about your needs and expectations.
Which Country is Best for Outsourcing
If we’re talking about a country that can deliver high-quality digital marketing services at a fraction of the cost, then the Philippines would be the ideal hub for your outsourcing projects. One of the many reasons it’s become a hotspot for companies to outsource is because English is one of the official languages in the country. Filipinos are also famous for being a pleasure to work with because aside from having a solid work etiquette, they’re warm, friendly and the sense of ownership they put in their work makes them all the more reliable for companies.
You have to keep in mind that choosing the lowest price doesn’t can lead to working with someone who doesn’t fully understand the work involved or someone who doesn’t have the experience to execute and deliver the quality you expect.
Again, always do your research first and never hesitate to ask any question upon the initial interview. It’s also a great way to test the waters and to see if you have great chemistry.
Digital marketing agencies that provide outsourcing services always make it a point to stay updated on everything happening in the industry. They have the foresight to determine which of the recent updates are important, which should be added to their services, and how to incorporate them in the digital marketing strategy that they will be providing.
As an agency, your provider’s efficiency to adapt fast and integrate relevant development in the industry into their services will greatly benefit your business.
Having a digital outsourcing partner or a third-party digital marketing provider should ease your stress and let you focus on more important areas of your business. This is a solution you should consider if you want to increase your efficiency, profitability, and scalability.