Guess how many searches queries Google receives in a day?
On average, Google processes over 3.5 billion searches. As of May 2020, it’s come up to a point where it translates over 5 billion searches in less than a day.
This shows how people are using the web more to find information, buy the products they need or in most cases, order takeaways and deliveries which explains why even in an unfavourable economic condition, cloud computing services and other web services are in high demand.
With the spur in demand for online services, more and more businesses are finding opportunities online and are populating the online market. You can just imagine how many new websites are emerging now and how many blogs alone are getting published today. Just in March 2019 alone, over 4.4 million blog posts were published every day.
This is where SEO comes in. The main purpose of SEO is to make your website rank on search engines when users enter a keyword that’s related to your product or services.
Why is now the best time to invest in SEO?
1. Value over time
It’s important to note that with the state of the economy a lot of businesses are cutting down on their costs and this includes marketing. While businesses are giving less priority to their marketing efforts and while your competition is slowing down in fear of bleeding out funds, you should take this as an opportunity and put money where it will serve you the most – Search Engine Optimization. The strategy that many have not yet fully grasped is to gain an advantage today that will also translate the long term.
The value that SEO will bring to your website will accumulate as time goes on and as long as you aim to have a strong business presence online.
Being savvy at SEO has its perks, it’s understandable that not everyone can automatically assemble a functional SEO team, that’s why outsourcing SEO Services is a viable option. There are companies out there offering everything from web audit, on-page SEO, off-page SEO up to technical SEO, and more so there really is no excuse for not implementing an efficient and effective digital marketing strategy.
As effective and necessary SEO is, it’s a skill that takes a while to master but if you really want to you can start with learning how to do keyword research and content creation with SEO in mind.
Some of the more advanced methods involve on-page SEO, off-page SEO, link building and technical SEO.
If you’re going to partner with an SEO specialist, make sure that on top of mastering these skills, they should have the ability to read and analyze data in a way that will enrich SEO and marketing strategies. An experienced SEO company will have advanced resources and quality SEO specialists that should be able to provide you with the kind of expertise you need.
3. The necessity for SEO is even bigger now
To keep from feeling entirely isolated, people are turning to desktops, tablets and smartphones to connect with each other. You should see this as an opportunity to help your audience and connect with them. This will allow your business to stay visible. Just because the economy’s experiencing downtime doesn’t mean your business should be out of people’s minds.
It is important to rank on the first page of search engine page results (SERPS) for the reason that the first page of Google alone captures 71 percent of search traffic while the second page captures 6 percent.
Optimizing for search engines isn’t enough because isn’t magic. It is a strategy that goes well with strong analytical skills and patience. Optimize efficiently and the benefits are endless.
4. Organic search is on the rise
Even before social distancing and quarantine, research has shown that 70-80 percent of users ignore paid search and go for organic ads. Organic ads just offer a different sense of credibility and this is why more people trust these results more.
Hubspot shared a study indicating that organic search equates to 94% of all web traffic, your goal now is to show up on the first page of search results.
5. SEO plays a huge part in generating quality leads
At a time where leads are rare and getting quality leads are even rarer, SEO will allow you to automatically curate the quality of leads that lands on your page. Think about this from the user’s position. Once a person uses a search engine, there is already an intent present. Whether it’s to learn, consider purchasing or actually purchase, there is already a set intention on the user’s part. SEO acts as the messenger, delivering this lead to your website once the lead enters a query relating to your industry.
6. It will be here for the long run
It is undeniable that with the economic shift, the need for SEO is stronger now than ever before. While SEO can impact your business in the first few months, the actions you take with it will carry on through the years. This is considering that your website only employed SEO best practices and has been hosting quality content.
Simply put, spend time, energy and money in your SEO efforts and you will see better results for a longer time.
Have you made up your mind yet?
There will always be challenges in business, the important thing to do is to rise above them and find ways that will be beneficial to your business in more ways than one. If anything, the challenge that businesses are facing today proves that digital is the way of the future and SEO is a strategy that will rise in value even after the economy recovers. As long as search engines are present, SEO will always be relevant.
Feel free to schedule a meeting with us we’re happy to talk to you and assist you in all your digital marketing ventures.