Months into this global crisis, businesses are left wondering about their next move.
Physical interactions are limited and operations have taken a different turn in attempts to flatten the curve.
One thing remains clear, though. It is the fact that digital has given businesses the leverage to engage with their customers and keep them coming back.
As the global crisis redefines how brands connect with customers, it is more important than ever for businesses like yours to be on digital.
That starts with a well-optimised website.
We’re in a unique position where everything calls for more thorough planning to recover. That is what we aim to help you with.
We have gathered on-page SEO techniques backed by our digital marketing specialists who have been providing SEO services for years, SEO trends, and insights from the industry’s thought leaders.
You will find here actionable items that are proven effective and easy to implement on your own, so you can stay visible to customers amidst this period of social distancing.
1. Start by Improving Your Clickthrough Rate
Your website is a lead magnet in itself.
As circumstances have limited the people’s capacity to meet face-to-face, you can use your website as an online business card to stay connected. This goes to show that your website needs some loving.
No website is perfect. It is always a work in progress. You will always find something to improve on your website.
Here are a few on-page elements you need to give some TLC:
Headers help in providing structure for your content and breaking up a wall of text to make them entire content scannable. When used in service pages, headers help your customers distinguish your business’ value proposition.
When optimising headers, use your target keywords, but make sure these are relevant to the content of the page. Write headers as if you are answering a customer’s query—using numbers or a list form for blog posts are good examples of optimising header tags.
Image Alt Tags
Google cannot “see” images the way we do. This is why you always need to have descriptions to help them understand what your images are and how they are related to your content.
This is where image alt tags become useful.
Image alt tags describe the appearance of function of an image. If the image does not load, the website will display the alt text instead.
The best on-page SEO practice is to optimise image alt tags with keywords, but without making it look too spammy. It is also important to provide clear descriptions, as opposed to writing only generic descriptions.
Today, faster is better.
The attention span of customers is getting shorter and shorter. This means websites that have slow pages are missing a lot of opportunities to get more traffic.
More than that, page speed is one of the important signals that Google uses to rank websites.
To make sure your webpages are up to speed, here are a few things that you can do on your own:
- Minimise image file sizes—use TinyPNG.
- Reduce your redirects.
If you want to further improve the page speed of your site, it is best to hire an SEO services provider to get more advanced SEO techniques.
It’s the age of mobile. With customers accessing information using different devices, it would be a big miss for businesses not to be mobile optimised.
Use Google Search Console to check if there are errors affecting the website’s mobile usability.
To optimise for mobile, start with your content. Make sure they are easy to scan—think of how they will be able to read your content using different browsers and devices. Buttons and navigation should be visible. If you have images or video content, make sure these are of high quality and responsive to fit any platform.
A URL is something unique to every website. Think of it as the DNA of the site. Search engines use this to identify the website and its content, which is why you need to pay close attention to your URLs.
One important rule in optimising URLs is to make them readable. Remember that users can see this; if they cannot understand your URL, neither can search engines.
If you have long URLs, shorten them. Include your target keyword into your URL, but make it concise and relevant to the content of the page.
Create a document that details this process and use this as a guide for your monthly on-page SEO cadence.
Keep Calm and Optimise
The global crisis has left many businesses scrambling and abandoning marketing initiatives to avoid losses. However, it is not the time to be reactive and let anxiety do the decision-making. If anything, this is the best time to reflect on what you can do for the future of your business.
Even when the economy is in a downturn, businesses can still thrive. They have the digital space for that.
While you continue to run your business from home, now can be a good time to slowly start fixing your website and implementing the on-page SEO best practice we’ve listed. You can do it yourself or hire an SEO company to do it for you.
If you are ready to take your website to the next level, we are here to help. Talk to our team and let us plan your SEO strategy together.