SEO professionals have known about the potential of long-tail keywords for some time now. Those who are good at what they do use them to drive traffic to their website and the websites of their clients. They also use them to increase leads and conversions.
In other words, it is possible to get real SEO results from long-tail keywords – results that are long-lasting and that can deliver for your business.
Plus, long-tail keywords are not the preserve of SEO professionals. There is nothing mysterious or particularly challenging about developing a strategy that targets long-tail keywords on your blog posts.
However, the reasons for doing so, and the results you can achieve, are compelling.
Easier to Get Good Rankings on Long-Tail Keywords
Long-tail keywords are longer and more specific than standard keywords.
While it is true that standard keywords often have a higher number of monthly searches, most keywords typed into Google are long-tail keywords. This is because people are used to searching with a phrase, plus they have confidence in Google’s increasing ability to understand what they are asking.
These are reasons in themselves to target long-tail keywords on blog posts, but there is an even more important one – as there is less competition, it is easier to rank for long-tail keywords than it is to rank for short and single-word keywords.
Furthermore, the longer and more specific the keyword, the easier it will be to get a good ranking.
As Long-Tail Keywords Are More Specific, They Have a Higher Conversion Value
In general, people use long-tail keywords as they get closer to a buying decision. After all, long-tail keywords often indicate a search that is narrowing as a potential customer moves from broad research to focus on the specific product or service they want to buy.
This results in better conversion rates.
You Can Beat the Competition, Including Big Competition
Trying to rank for competitive keywords, particularly against big competition, is an unrewarding uphill battle. Long-tail keywords provide you with an alternative solution.
So, instead of trying to compete on popular single-word or short phrases, you instead focus on blog topics that target long-tail keywords, i.e., keywords your competition is not necessarily targeting.
Even if your competitors have content on a long-tail keyword you want to target, it might still be possible to improve your rankings if you can create a better blog post. So, it’s a worthwhile strategy.
Long-Tail Keywords Provide You with New Blog Topics
One of the big challenges when writing regular blog posts is coming up with new topics. Long-tail keywords provide a solution.
In fact, using long-tail keywords is one of the fastest methods you can use to generate new blog topic ideas. For example, you can look at your Google Analytics search data and any other data that shows you the keywords used by the people looking for your business, services, or products. The long-tail keywords in this list are a starting point for multiple blog topic ideas.
The above method of finding new blog ideas also increases the relevancy of your blog posts, as you will be writing about topics that people are searching for.
Give Google More Context on Your Overall Website
Website context is a hot topic among SEO professionals at the moment as Google gets better at understanding search intent. Google’s ability to understand context is also making previously beneficial SEO strategies less effective. Therefore, the focus is increasingly on giving Google as much context as possible.
There are lots of ways you can do this, but one of the most effective is by targeting long-tail keywords in your blog posts.
When you target long-tail keywords, there will be content on your site that will show the extent of your expertise and the range of services that you offer. It is difficult to achieve the same level of context if your blog topics are more narrowly focused.
Why is this beneficial, though? Firstly, your website will appear on the search results pages of more keywords when Google understands the context of your pages and overall site.
In addition, Google’s enhanced understanding of your site can result in improvements in the rankings of other pages, including for single-word keywords and short keywords.
If traffic from Google is important to your business, you need an effective SEO strategy. You can transform your strategy by targeting long-tail keywords on your blog posts. By doing so, you will rank in high positions for keywords that have a good conversion rate. You will also get ahead of your competition for many search phrases, and you will improve the overall position of your website in Google.
Add all this together, and you get an improved return on investment on your SEO strategy.
As a result, it makes sense to target long-tail keywords on your blogs.