The global population has grown to be more tech-savvy over the years. A study by Shopify revealed that 84% of consumers shopped online in a situation where people were to stay at home for the most part of the year. This tells businesses that more consumers are able to access the internet and comfortably make purchases online. This makes the online market more profitable now more than ever.
Business owners are noticing the development and this is why more businesses are transitioning to ecommerce stores. However, with the growth of e-commerce, comes the change in the way businesses interact with their target audience.
This is where they need your agency to provide them with the digital marketing services they need to attract, engage and interact with more audiences. Entrepreneurs know that to gain a digital advantage and get more ready-buyers they need a successful digital marketing campaign.
So what is digital process outsourcing and how outsourcing digital marketing services can it help your agency prosper?
What is Digital Process Outsourcing?
Digital process outsourcing is the process of outsourcing digital marketing services such as web design, SEO, content creation, social media management, PPC, and other digital services to an external provider.
While outsourcing is a common business practice, digital process outsourcing is intended to be absorbed by agencies to task their digital marketing processes to a third-party provider or a white label agency. Partnering with a white label digital marketing agency will allow you to get the services you need for your customers — complete with your specifications and branding.
Digitisation of Businesses
The concept of digitising businesses has been around for a long time, though it began with the need to dematerialise documents for economic purposes. There’s also the efficiency of having electronic format of the files as it can be easily sorted, shared, and accessed.
Over the years, the process progressed from digitisation of business documents, to the digitisation of actual business processes (like specific operational processes, management processes, sales and marketing, and more). Now, we’re at the stage where businesses can fully operate and function online.
The changes and development don’t stop there.
Unlike running a physical store, where buyers have to be in the same space as you in order to purchase your products or services, anyone can access the internet. Therefore, if you own an ecommerce store, buyers from anywhere in the world can purchase your product or service as long as they know your domain name or your products appear on the search results upon entering a query.
Now it becomes more competitive and more technical. There are many perks to owning an online business as seen from the number of entrepreneurs making the transition online. However, in order to attain optimum business performance online, you have to make sure you appear in front of your target buyers — this is where digital marketing kicks in, and digital process outsourcing comes in handy.
Digital Process Outsourcing: Why Do Agencies Outsource Digital Marketing?
Agencies aim to provide businesses with all the digital marketing services they need to be able to increase their visibility and revenue. However, there are instances where they need the support and assistance of a third-party provider in order to meet the demand of their clients or in some cases, scale.
Here are some situations as to why agencies need to outsource their digital services:
- A highly specialised skillset is needed but the cost of hiring and acquisition makes it harder to scale.
- Assistance in delivering services that are not readily available in-house.
- A lack of budget to maintain an office team.
A digital process outsourcing agency can provide you with these digital marketing services:
- Web development
- Web design
- Content Creation
- Ecommerce services
- Regular website updates or maintenance
- SEO services
- PPC services
- Social media marketing services
- Landing page optimization
- Reputation management
Digital Process Outsourcing: Benefits
As an entrepreneur, you will always experience a lack of time to attend to everything on your plate. But time management isn’t the only factor digital process outsourcing can help you with. Here are some of the benefits of outsourcing your digital marketing services to a provider:
1. You can focus more on core business process and entrepreneurial tasks
Becoming an entrepreneur and owning your own agency doesn’t mean you’re free from tasks — it’s just the opposite, it might have just multipled. You might even find yourself working on projects that you can delegate to someone else so that you can focus more on client acquisition.
In cases like this, you can work with a digital outsourcing agency to provide you with the digital marketing services you need to fulfill client requirements.
For example, you can outsource SEO services if you’re an agency who needs to add SEO as an additional service to clients. This way, you won’t have to do it yourself or hire an additional team. Then you will have more time to focus on tasks related to ideation, planning, implementation and other entrepreneurial activities that will ensure that your agency will move in the right direction.
Outsourcing the tasks that are not within your skill set or initial priorities as an agency owner lets you get back to running your business and plan your next move to get ahead of the competition.
2. It’s cost-effective
Outsourcing digital marketing services is a great business strategy for saving costs. Not only do you save money on manpower, training, and hiring process but you also don’t have to spend on additional hardware, software, and the monthly electric bills.
The outsourcing method has been a solution for companies who want to remain profitable whether it’s because of challenging economic times or they aim to scale faster.
Today, not only does it save you a ton of money but digital process outsourcing delivers quality work as well without the lengthy and costly hiring process.
3. Access to a pool of digital marketing specialists
Digital process outsourcing gives you access to the technical expertise you need. Whether it’s a web development team to deliver web design services, a PPC specialist to provide PPC services for your campaigns, an SEO expert for your SEO projects, or content marketers for your overall digital marketing campaign.
You get to access a broader skill set with curated expertise. Again, without the lengthy hiring process since your partner agency will be the one doing it for you — with the training need to upskill talents.
4. You have the bandwidth to acquire more clients
These are some of the main issues of an agency who want to acquire more clients:
- They don’t offer the services in-house
- They do offer the services in-house but have maxed out their capacity
Outsourcing or offshore outsourcing is a strategy practiced by large companies in order to meet the growing demands of clients. An example would be Intel, one of the world’s largest suppliers of computer chips, outsourcing its components to other chip manufacturers. However, they chose to outsource due to a shortage of chipsets caused by an increase in demand for desktop computers.
As a business owner, you want to give your clients the best services possible, if that’s by hiring professionals to provide the services for you then adapt this practice to scale your company.
5. You learn along the way
Time is money in business. By working with an experienced digital marketing agency, not only do you get results, you also get to experience working with experienced professionals. See how they function and how their business processes work. If you like it then adapt and imbibe it into your own.
6. More professional workflow
With outsourcing you are sure to get a team who will always be able to deliver quality work on or before a set deadline. Time and quality are highly valued in the digital industry because they are the foundation of reputation and trust in clients.
In addition, a team of experts will always be there to answer your questions. You can expect that they’re always ready to help you out and give you professional advice at any time.
8. Organised timeline
A professional and experienced company will most certainly provide you with a dedicated support team that follows a timeline.
You will get the services that you requested complete with timeline and deliverables. This makes for a more productive workflow.
It’s important to establish a bond or a connection with the agency you choose to work with mainly because they will be an extension of your business. They need to understand your brand and be aligned with who you are as a business. They are your team members. They will help you accomplish your goals and grow your business.
Digital Process Outsourcing: Where to Outsource for Agencies
Before taking a step further, you have to know where to outsource your digital marketing services and the available options. This way, you can evaluate their ability to meet your requirements. With proper research and interview process you can make sure that you’re getting the the right benefits in terms of quality and cost.
Here’s where you can outsource your digital marketing services:
Local outsourcing is when you choose to outsource in your own country. Some of its advantages are: you can easily find an outsourcing company that can service you, you’re sure that you both speak the same language and you’re both in the same time zone.
The setback of outsourcing locally is the cost. The cost of living is quite high in countries like the USA or any part of Europe. If you choose to outsource locally, make sure to do your research carefully as high costs don’t always guarantee high-quality services.
This is when you choose to outsource outside of your country.
Asia is a well-known country for outsourcing. The Philippines is a hotspot for outsourcing digital marketing services not only because English is one of its official languages but also, the country stands in the frontline of digital marketing in the area.
Wrapping It Up
Digital process outsourcing is indeed a great addition to your business strategy, however, it is a huge step. Before putting your foot in the door, it’s advisable to consider how every area in your business will be influenced by this move. So not only will you have to research and study how it will affect you internally, but you also have to put in the proper work in choosing the company to partner with. Make sure that they’re consistent in providing quality digital marketing services, they have the experience in dealing with a variety of clients, they’re flexible, and that there’s no language barrier or cultural barrier at all.
Of course, the quality of the services and the price are two of the main factors that will affect your decision, but that’s not all that’s important. You should also establish a great relationship with your partner agency. Get to know them and make sure that your principles align with each other.
When you find the right partner for your agency, digital process outsourcing can grow your digital marketing company in key areas including productivity, client base, and profit.